Jobs · Telemarketer

Will AI replace telemarketers?

Much of the work, but not all of it. AI could take on about 73% of the working time in a typical telemarketer job today. The other 27% still needs a person.

12 responsibilities · a typical telemarketer job

27% of the work still needs a person.

Still needs a person: 27% of the timeAI could take on: 73%

Evidence range: 60 to 73%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research.

Median pay $35,450 a year in the U.S. (BLS, May 2025).

Still needs a person

By our scores, AI could do or help with every listed responsibility. A person still checks its work.

AI can do or help with

  • Cold call to sell or solicit donations AI helps
  • Explain products, prices and answer questions AI helps
  • Keep records of contacts and orders AI can do it
  • Log prospect details and reactions AI can do it
  • Collect customer details and enter orders AI helps
  • Read a sales script to persuade customers AI helps

The biggest responsibilities of each kind. "AI helps" means AI takes on part of the work, or most of it with a person checking what it produces. See all 12, with the reason for each and the cost of handing them to AI.

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Questions people ask

Will AI replace telemarketers?

Much of the work, but not all of it. AI could take on about 73% of the working time in a typical telemarketer job today. The other 27% still needs a person. That is a split of the work, not a forecast of jobs lost.

Which parts of the job can AI do?

The biggest ones AI can do or help with: cold call to sell or solicit donations, explain products, prices and answer questions, keep records of contacts and orders, log prospect details and reactions, collect customer details and enter orders, read a sales script to persuade customers.

Which parts still need a person?

By our scores, AI could do or help with every listed responsibility, but a person still checks its work.

How is this measured?

The U.S. Department of Labor lists 12 responsibilities for this job (O*NET 31.0). Each is scored on 4 questions: can AI do it, does it get it right, must a person sign for it, and do people need to deal with a real person. The split is weighted by how much of the job each responsibility takes up. The evidence range is 60 to 73%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research. Scores version 0.6.4, updated October 6, 2026.

Responsibilities from O*NET 31.0 (U.S. Department of Labor). Pay from the Bureau of Labor Statistics, May 2025. Scores are calibrated to published research and updated every month. How it works.

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