Jobs · Advertising sales agent

Will AI replace advertising sales agents?

Part of the work, not the whole job. AI could take on about 48% of the working time in a typical advertising sales agent job today. The other 52% still needs a person.

19 responsibilities · a typical advertising sales agent job

52% of the work still needs a person.

Still needs a person: 52% of the timeAI could take on: 48%

Evidence range: 36 to 48%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research.

Median pay $64,820 a year in the U.S. (BLS, May 2025).

Still needs a person

  • Explain how advertising helps a client
  • Keep and grow client accounts
  • Pitch and deliver sales presentations
  • Arrange and attend ad taping sessions
  • Attend sales events and trade shows

AI can do or help with

  • Recommend ad sizes and formats AI can do it
  • Research clients before pitching AI can do it
  • Give clients cost estimates AI can do it
  • Handle account correspondence and paperwork AI can do it
  • Show ad proofs for client approval AI helps
  • Draw up contracts and collect payment AI helps

The biggest responsibilities of each kind. "AI helps" means AI takes on part of the work, or most of it with a person checking what it produces. See all 19, with the reason for each and the cost of handing them to AI.

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Questions people ask

Will AI replace advertising sales agents?

Part of the work, not the whole job. AI could take on about 48% of the working time in a typical advertising sales agent job today. The other 52% still needs a person. That is a split of the work, not a forecast of jobs lost.

Which parts of the job can AI do?

The biggest ones AI can do or help with: recommend ad sizes and formats, research clients before pitching, give clients cost estimates, handle account correspondence and paperwork, show ad proofs for client approval, draw up contracts and collect payment.

Which parts still need a person?

The biggest ones: explain how advertising helps a client, keep and grow client accounts, pitch and deliver sales presentations, arrange and attend ad taping sessions, attend sales events and trade shows.

How is this measured?

The U.S. Department of Labor lists 20 responsibilities for this job (O*NET 31.0), and the split covers the 19 people in it do today. Each is scored on 4 questions: can AI do it, does it get it right, must a person sign for it, and do people need to deal with a real person. The split is weighted by how much of the job each responsibility takes up. The evidence range is 36 to 48%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research. Scores version 0.6.4, updated October 6, 2026.

Responsibilities from O*NET 31.0 (U.S. Department of Labor). Pay from the Bureau of Labor Statistics, May 2025. Scores are calibrated to published research and updated every month. How it works.

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