Jobs · Public relations manager

Will AI replace public relations managers?

Part of the work, not the whole job. AI could take on about 45% of the working time in a typical public relations manager job today. The other 55% still needs a person.

18 responsibilities · a typical public relations manager job

55% of the work still needs a person.

Still needs a person: 55% of the timeAI could take on: 45%

Evidence range: 30 to 45%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research.

Median pay $146,910 a year in the U.S. (BLS, May 2025).

Still needs a person

  • Build relationships with clients and media
  • Assign and supervise PR staff
  • Smooth relations across company and customers
  • Run special events for publicity

AI can do or help with

  • Plan audiences and communication strategy AI helps
  • Write press releases and media kits AI helps
  • Manage the communications budget AI helps
  • Shape the company's image and logo AI helps
  • Track trends that affect the business AI helps
  • Direct outside PR agencies AI helps

The biggest responsibilities of each kind. "AI helps" means AI takes on part of the work, or most of it with a person checking what it produces. See all 18, with the reason for each and the cost of handing them to AI.

Is this your job?

Upload your résumé to see your Human Edge: how much of this job your experience holds in the 55% that still needs a person. You also get a free plan with what to learn next. We never keep your résumé.

Check my résuméHiring? Check your posting

Questions people ask

Will AI replace public relations managers?

Part of the work, not the whole job. AI could take on about 45% of the working time in a typical public relations manager job today. The other 55% still needs a person. That is a split of the work, not a forecast of jobs lost.

Which parts of the job can AI do?

The biggest ones AI can do or help with: plan audiences and communication strategy, write press releases and media kits, manage the communications budget, shape the company's image and logo, track trends that affect the business, direct outside PR agencies.

Which parts still need a person?

The biggest ones: build relationships with clients and media, assign and supervise PR staff, smooth relations across company and customers, run special events for publicity.

How is this measured?

The U.S. Department of Labor lists 20 responsibilities for this job (O*NET 31.0), and the split covers the 18 people in it do today. Each is scored on 4 questions: can AI do it, does it get it right, must a person sign for it, and do people need to deal with a real person. The split is weighted by how much of the job each responsibility takes up. The evidence range is 30 to 45%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research. Scores version 0.6.4, updated October 6, 2026.

Responsibilities from O*NET 31.0 (U.S. Department of Labor). Pay from the Bureau of Labor Statistics, May 2025. Scores are calibrated to published research and updated every month. How it works.

Related jobs

All 96 jobs, ranked · Jobs AI can't replace yet