Jobs · Advertising manager

Will AI replace advertising managers?

Part of the work, not the whole job. AI could take on about 44% of the working time in a typical advertising manager job today. The other 56% still needs a person.

29 responsibilities · a typical advertising manager job

56% of the work still needs a person.

Still needs a person: 56% of the timeAI could take on: 44%

Evidence range: 34 to 44%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research.

Median pay $133,660 a year in the U.S. (BLS, May 2025).

Still needs a person

  • Manage and evaluate the sales team
  • Motivate and direct the campaign team
  • Build contacts for promotional campaigns
  • Train and direct production staff
  • Grow established advertising accounts
  • Build a coalition of supporters

AI can do or help with

  • Coordinate work across departments AI helps
  • Coordinate marketing program delivery AI helps
  • Set advertising strategy and policy AI helps
  • Check creative work against specifications AI can do it
  • Plan and prepare promotional material AI helps
  • Develop communications and promotional materials AI helps

The biggest responsibilities of each kind. "AI helps" means AI takes on part of the work, or most of it with a person checking what it produces. See all 29, with the reason for each and the cost of handing them to AI.

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Questions people ask

Will AI replace advertising managers?

Part of the work, not the whole job. AI could take on about 44% of the working time in a typical advertising manager job today. The other 56% still needs a person. That is a split of the work, not a forecast of jobs lost.

Which parts of the job can AI do?

The biggest ones AI can do or help with: coordinate work across departments, coordinate marketing program delivery, set advertising strategy and policy, check creative work against specifications, plan and prepare promotional material, develop communications and promotional materials.

Which parts still need a person?

The biggest ones: manage and evaluate the sales team, motivate and direct the campaign team, build contacts for promotional campaigns, train and direct production staff, grow established advertising accounts, build a coalition of supporters.

How is this measured?

The U.S. Department of Labor lists 30 responsibilities for this job (O*NET 31.0), and the split covers the 29 people in it do today. Each is scored on 4 questions: can AI do it, does it get it right, must a person sign for it, and do people need to deal with a real person. The split is weighted by how much of the job each responsibility takes up. The evidence range is 34 to 44%. It runs between what has been measured or rated for each responsibility and our figure, which also follows industry-wide research. Scores version 0.6.2, updated October 2, 2026.

Responsibilities from O*NET 31.0 (U.S. Department of Labor). Pay from the Bureau of Labor Statistics, May 2025. Scores are calibrated to published research and updated every month. How it works.

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