Jobs · Marketing specialist

Will AI replace marketers?

Part of the work, not the whole job. AI could take on about 59% of the working time in a typical marketing specialist job today. The other 41% still needs a person.

Marketing specialist at work

13 responsibilities · a typical marketing specialist job

41% of the work still needs a person.

Still needs a person: 41% of the timeAI could take on: 59%

Median pay $78,760 a year in the U.S. (BLS, May 2025).

Still needs a person

  • Pitch pricing and promotion ideas to leaders
  • Supervise survey interviewers

AI can do or help with

  • Study who buys and why AI helps
  • Turn findings into clear reports and charts AI can do it
  • Show where the company stands in its market AI helps
  • Research customer opinions with other experts AI helps
  • Keep up with industry numbers and trends AI can do it
  • Design surveys and other ways to collect data AI can do it

The biggest responsibilities of each kind. "AI helps" means a person still does it, with AI taking on part of the time. See all 13, with the reason for each and the cost of handing them to AI.

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Questions people ask

Will AI replace marketers?

Part of the work, not the whole job. AI could take on about 59% of the working time in a typical marketing specialist job today. The other 41% still needs a person. That is a split of the work, not a forecast of jobs lost.

Which parts of the job can AI do?

The biggest ones AI can do or help with: study who buys and why, turn findings into clear reports and charts, show where the company stands in its market, research customer opinions with other experts, keep up with industry numbers and trends, design surveys and other ways to collect data.

Which parts still need a person?

The biggest ones: pitch pricing and promotion ideas to leaders, supervise survey interviewers.

How is this measured?

Each of the 13 responsibilities the U.S. Department of Labor lists for this job (O*NET 31.0) is scored on 4 questions: can AI do it, does it get it right, must a person sign for it, and do people need to deal with a real person. The split is weighted by how much of the job each responsibility takes up. Scores version 0.3.1, updated September 24, 2026.

Responsibilities from O*NET 31.0 (U.S. Department of Labor). Pay from the Bureau of Labor Statistics, May 2025. Scores are calibrated to published research and updated every month. How it works.

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