Jobs · PR and communications specialist
Will AI replace PR and communications specialists?
Part of the work, not the whole job. AI could take on about 50% of the working time in a typical PR and communications specialist job today. The other 50% still needs a person.
18 responsibilities · a typical PR and communications specialist job
50% of the work still needs a person.
Median pay $74,750 a year in the U.S. (BLS, May 2025).
Still needs a person
- Build ties with community and advocacy groups
- Coach leaders on speaking to the public
- Manage public response to environmental incidents
AI can do or help with
- Post and update website and social content AI can do it
- Handle media questions or find the right expert AI helps
- Build and protect the organization's reputation AI helps
- Write press releases and media materials AI can do it
- Plan PR strategy from the organization's goals AI helps
- Advise managers on trends and public concerns AI helps
The biggest responsibilities of each kind. "AI helps" means a person still does it, with AI taking on part of the time. See all 18, with the reason for each and the cost of handing them to AI.
Is this your job?
Upload your résumé to see your Human Edge: how much of your experience is in the 50% that still needs a person. You also get a free plan with what to learn next. We never keep your résumé.
Questions people ask
Will AI replace PR and communications specialists?
Part of the work, not the whole job. AI could take on about 50% of the working time in a typical PR and communications specialist job today. The other 50% still needs a person. That is a split of the work, not a forecast of jobs lost.
Which parts of the job can AI do?
The biggest ones AI can do or help with: post and update website and social content, handle media questions or find the right expert, build and protect the organization's reputation, write press releases and media materials, plan PR strategy from the organization's goals, advise managers on trends and public concerns.
Which parts still need a person?
The biggest ones: build ties with community and advocacy groups, coach leaders on speaking to the public, manage public response to environmental incidents.
How is this measured?
Each of the 18 responsibilities the U.S. Department of Labor lists for this job (O*NET 31.0) is scored on 4 questions: can AI do it, does it get it right, must a person sign for it, and do people need to deal with a real person. The split is weighted by how much of the job each responsibility takes up. Scores version 0.3.1, updated September 24, 2026.
Responsibilities from O*NET 31.0 (U.S. Department of Labor). Pay from the Bureau of Labor Statistics, May 2025. Scores are calibrated to published research and updated every month. How it works.
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